Isn't that a great word? I've had it stuck in my head the last few days. Turns out, it's an apt word to describe what I lack when it comes to designing logos.
For many years I've said "I don't do logos" because I lack the ability to pare down things to their basic elements and still keep them interesting enough. Lately, though, I've been sporadically visited by the Confidence Fairy and have decided to try new things.
My friend Aaron has a YouTube channel called "Just Visiting TV" and he asked Facebook at large for logo designs. I decided to throw my hat into the ring.